Inaugural editorial.

The commencement of a new editorial tenure within the Journal of Personality and Social Psychology: Attitudes and Social Cognition (JPSP: ASC) provides an opportunity for reflection regarding the journal's core mission. The editors recognize that social psychology is at a crossroads due to competing demands that may have led to reduced submissions and posed challenges for previous editors in filling the journal's pages. Now, JPSP: ASC has been allotted more pages to allow for growth during this editorial term. Although this is desirable for the field, it adds to the pressure of identifying articles for publication given the difficulties filling the pages during previous editorial terms. As the premier outlet of social psychology since 1965, JPSP: ASC will retain its centrality if we increase submissions and publish more articles, while continuing to strive to communicate methodologically trustworthy, intellectually stimulating, and socially relevant research, in a responsible fashion. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

The effect of disease anthropomorphism on compliance with health recommendations.

The present article examines how disease anthropomorphism affects compliance with recommendations for preventing the disease. We find that consumers are more likely to comply with health recommendations when the disease is described in anthropomorphic (vs. non-anthropomorphic) terms because anthropomorphism increases psychological closeness to the disease, which increases perceived vulnerability. We demonstrate the effect of disease anthropomorphism on health compliance in seven studies with several diseases (COVID-19, breast cancer), manipulations of anthropomorphism (first person and third person; with and without an image), and participant populations (the US and China). We test the proposed pathway through psychological closeness and perceived vulnerability with sequential mediation analyses and moderation-of-process approaches, and we rule out alternative accounts based on known consequences of anthropomorphism and antecedents of health compliance. This research contributes to the theory and practice of health communication and to the growing literature on how the anthropomorphism of negative entities affects consumers' judgments and behaviors. Supplementary Information: The online version contains supplementary material available at 10.1007/s11747-022-00891-6.

The first-member heuristic: Group members labeled "first" influence judgment and treatment of groups.

People often make judgments about a group (e.g., immigrants from a specific country) based on information about a single group member. Seven studies (N = 1,929) tested the hypothesis that people will expect the performance of an arbitrarily ordered group to match that of the group member in the first position of a sequence more closely than that of group members in other positions. This greater perceived diagnosticity of the first member will in turn affect how people treat the group. This pattern of judgment and treatment of groups, labeled the "first-member heuristic," generalized across various performance contexts (e.g., gymnastic routine, relay race, and job performance), and regardless of whether the focal member performed poorly or well (Studies 1-3). Consistent with the notion that first members are deemed most informative, participants were more likely to turn to the member in the first (vs. other) position to learn about the group (Study 4). Further, through their disproportionate influence on the expected performance of other group members, first members' performances also influenced participants' support for policies that would benefit or hurt a group (Study 5) and their likelihood to join a group (Study 6). Finally, perceived group homogeneity moderated the first-member heuristic, such that it attenuated for nonhomogeneous groups (Study 7). (PsycINFO Database Record (c) 2020 APA, all rights reserved).

Too far to help: The effect of perceived distance on the expected impact and likelihood of charitable action.

Fact: Holding force constant, a snowball thrown from 10 feet away will hurt more than one thrown from 50 feet away; it will have more impact. We show that people expect charitable donations-much like snowballs-to have more impact on nearby (vs. faraway) targets. Therefore, because making an impact is a powerful motivator of prosocial behavior, people are more willing to take action to help nearby (vs. faraway) causes-independent of social distance. Six studies, including lab and field experiments, and secondary data from fundraising campaigns support this prediction. Specifically, Study 1 shows that people expect charitable donations to have a greater impact on nearby (vs. faraway) recipients, and that these judgments stem from metaphorical thinking. In the context of alumni giving to their alma mater, the next two studies show that donations increase as real (Study 2) or perceived (Study 3) distances decrease. Study 4 extends these findings using a more conservative manipulation of distance perception (Study 4). Finally, Study 5 demonstrates the mediating role of expected impact on the effect of perceived distance on charitable action, whereas Study 6 shows that a motivational focus on making an impact moderates this effect. (PsycINFO Database Record

It was(n't) me: Exercising restraint when choices appear self-diagnostic.

This research tests the hypothesis that individuals exercise restraint for actions that reflect on their self-concept (i.e., self-diagnostic actions). Experiments 1 and 2 show an action framed as occurring at the beginning or end (vs. middle) of a constructed sequence is seen as more self-diagnostic. Accordingly, Experiment 3 finds more restraint in snack choices at the framed beginning or end (vs. middle). Furthermore, the degree of importance of a goal-which reflects its centrality to the self-concept-determines responses to self-diagnosticity cues such as framed positions. Specifically, participants committed to financial goals (Experiment 4) and health goals (Experiment 5) were more likely to make decisions consistent with these goals at the beginning or end, but indulged and splurged in the middle. Experiment 6 shows similar patterns for judgments of magazine subscriptions, but only when individuals are faced with a decision that poses a self-control conflict for them. These results highlight the role of the self in self-control by demonstrating that people exercise restraint when decision contexts seem more telling of the self.

The end justifies the means, but only in the middle.

Achieving goals often requires the completion of sequential actions, such as finishing a series of assignments to pass a class. In the course of pursuing such goals, people can decide how closely to follow their personal standards for each action. We propose that actions at the beginning and end of a sequence appear more diagnostic of the pursuer's personal standards than do actions in the middle. Therefore, people are more likely to adhere to their standards at the beginning and end of goal pursuit-and slack in the middle. We demonstrate this pattern of judgment and behavior in adherence to ethical standards (e.g., cheating), religious traditions (e.g., skipping religious rituals), and performance standards (e.g., "cutting corners" on a task). We also show that the motivation to adhere to standards by using proper means is independent and follows a different pattern from the motivation to reach the end state of goal pursuit.